M365Clarity Blog · 15 July 2026 · Copilot ROI Adoption

Are You Getting Value From Microsoft 365 Copilot?

Microsoft 365 Copilot costs £30 per user per month. For a 50-person organisation that's £1,500/month — £18,000/year. The question IT teams are now being asked in board meetings and budget reviews is simple: is it working?

Until now, answering that question meant pulling reports from the Microsoft 365 admin centre, cross-referencing licence assignments, and building a spreadsheet. M365Clarity now does it in seconds.

What Copilot ROI shows you

Open the Copilot & AI tab in M365Clarity and you'll see a new ROI section alongside the existing adoption data. It shows four numbers:

Licensed seats — how many Copilot licences you're paying for

Active users (30 days) — how many of those users have actually used Copilot in the last month

Unused seats — the gap

Monthly waste — unused seats × £30 in GBP, calculated from current pricing

Below the numbers, a colour-coded ROI signal gives you the instant verdict:

Green (70%+ adoption) — strong return on investment. Most licences are being used actively.
⚠️
Amber (40–69% adoption) — 65% adoption means 17 of 48 licences unused — £510/month. Consider targeted training or reassigning unused licences.
🔴
Red (under 40% adoption) — only 25% adoption. £1,080/month in unused capacity. Immediate action recommended.

The number that matters in a board meeting

The ROI card also shows cost per active user per month. If you have 48 licences and only 31 active users, you're not paying £30/user — you're paying £46.45 per user who actually uses it. That's the number a CFO needs to decide whether to run an adoption campaign, reallocate licences, or pause the renewal.

Example: 48 licences, 65% adoption

Monthly spend: £1,440

Unused seats: 17 · Monthly waste: £510

Cost per active user: £46.45/month (not £30)

ROI signal: ⚠️ Amber — training or reallocation recommended

Trend tracking over time

Every time you open the Copilot & AI tab, M365Clarity records a snapshot — assigned licences, active users, per-app breakdown, and cost figures for that month. Over time this builds a 12-month adoption trend so you can see whether adoption is improving after a training campaign, or stagnating heading into renewal.

Per-app breakdown

The adoption data doesn't just show overall usage — it breaks down by app. Teams, Word, Excel, PowerPoint, Outlook, OneNote, Loop, and Copilot Chat each show their own adoption rate. You can see at a glance that Copilot in Outlook has 80% adoption but Copilot in Word has 20% — and target training accordingly.

What this looks like for an MSP

On the Multi-Tenant plan, the Copilot ROI data is available across all your clients in the portfolio. The natural language portfolio query can answer "which of my clients have Copilot licences with low adoption?" — giving you the conversation to have before the next renewal meeting.

See it in action

The Copilot & AI demo shows adoption data and ROI — no sign-in required.

Try the live demo →